MEDIA RELEASE
28 February 2013
Siren Strategic Helps Salons with Planning Big Picture Business Strategy & Negotiations
Siren Strategic is a new service for the Hair industry, offering salons help with their overall, long-term strategies and negotiations.
The venture is spearheaded by Leanne Cutler of Siren Marketing and top business strategist, Paul Goethel.
"Small businesses, including salons, often are very tentative about taking the next step in their business due to uncertainty about when to act and which path to take next," said Siren Marketing's Leanne Cutler.
"Whether to expand into a salon chain, whether to reduce, whether to retire, and how to create better lifestyle are some of the tough and life changing questions with the answers not being immediately obvious."
She said that Siren Strategic helped provide information and direction through services including business assessments, feasibility studies and financial assessments, negotiations with suppliers, and succession strategies.
Business partner in the venture, Paul Goethel, has extensive experience in senior strategic positions both in small business and the corporate world.
Mr Goethel is a licensed financial advisor and owner of a well-established financial planning practice for small business owners and professionals. He is also the chairman and director of a major company specialising in providing solutions to the financial services industry.
He said that making major strategic decisions made without substantial assessments first often leads to underperformance or collapse.
"I talk to small business people on a daily basis and without a decent long-term plan in place, they can be stuck like mice on treadmills," Mr Geothel said.
"My work involves helping them turn this situation around so that they can enjoy challenges, achieve life balance and benefit from the fruits of their hard work."
The list of services provided by Siren Strategic are:
• Big Picture Strategic Planning & Expansion Strategies
• Business and Lifestyle Planning
• Business Succession and Exit Strategies
• Financial Analysis & Planning
• Feasibility Studies
• Negotiations
For more information about Siren Strategic, please contact Leanne Cutler on + 61 (0)3 9583 2001 or 03 9583 2001 or email us using this link http://sirenmarketing.com.au/contact.asp